The current healthcare market is pretty hectic with multiple hospitals competing to get the attention of patients online. In order to compete with other hospitals, it is essential to strengthen the online presence in 360-degree way.
In this blog, a brief overview on what healthcare providers make mistakes in digital marketing and why hiring a professional agency like KL Ads India Pvt Ltd, the best digital marketing agency in Hyderabad is the right choice.
Common Mistakes Healthcare Providers Make in Digital Marketing
- Lack of Digital Marketing Expertise
- Lack of understanding of Google algorithms and ad strategies.
- Failing to track and measure campaign performance this includes click through rate on the website.
How KL ADS Helps:
- Our Experts handle SEO, social media accounts and advertising effectively.
- We generate performance marketing plan to ensure that your hospital stands out.
- Poor Website & SEO Optimization
If the hospital website takes time to load, lacks basic information, then people consider it as a flaw and avoid visiting the hospital. This further extends to the websites that have slow-loading due to huge media or lack of proper website, non-mobile-friendly websites.
Lack of location-based keywords respective to the hospital also creates a confusion.
How KL ADS Helps:
- We have a team of web developers who build mobile-responsive and SEO-friendly websites.
- Uses local SEO strategies to rank higher in searches.
- Integrates online appointment system to the website.
- Mismanagement of Google My Business (GMB) & Local Listings
Google My Business (GMB) is crucial for hospitals, but many hospitals struggle to handle it.
- Inconsistent hospital names, addresses and phone numbers.
- Not updating working hours, services or photos.
- Not replying to the patient’s reviews
How KL ADS Helps:
- Our GMB team ensures that the correct details of the hospital are mentioned with updated content marketing plan.
- Uses Google Maps & local SEO for better hospital visibility.
- Weak Social Media Presence
Hospitals and doctors often fail to engage patients effectively on social media. This includes not updating their specialities and departments. It is essential for hospitals to highlight their doctors and the treatments they provide.
How KL ADS Helps:
- Creates engaging content with healthcare awareness.
- Runs geo-targeted ads for specific locations like Punjagutta, Hyderabad.
- Engages with patients through Q&A sessions and live videos.
- Ineffective Paid Advertising (Google & Facebook Ads Mistakes)
Many hospitals waste money on badly targeted ads that don’t convert. Without using targeted keywords it becomes difficult to attract patients and lack of re-engagement plan also causes drawbacks.
How KL ADS Helps:
- We manage highly targeted ads with the right keywords.
- Uses A/B testing to improve ad performance.
- Ignoring Online Reputation Management
The reviews of patients, the ratings they provide on GMB instantly increases the visibility of the hospital. However , it is also essential to avoid fake reviews as this negatively effects the performance of the ranking procedure
How KL ADS Helps:
- Implements review management strategies for a positive online reputation.
- Encourages genuine patient feedback to build trust.
- Handles negative reviews professionally.
Why Healthcare Providers Should Hire KL ADS
To succeed in digital marketing, healthcare providers need professional help. Here’s why:
- We have expertise in Healthcare Marketing in hospital & clinic marketing strategies.
- Saves Time & Effort: Doctors can focus on patient care while we handle digital growth.
- Access to the Latest Marketing Tools: We use AI-driven analytics, SEO tools, and automation for better results.
- Better ROI & Cost-Effective Solutions: We ensure higher patient conversions at lower costs.
- Experience Handling Big Healthcare Clients: KL Ads India Pvt Ltd has vast experience with hospitals in Hyderabad, including Punjagutta, ensuring expert-level marketing.
If you’re a hospital, clinic, or doctor in Hyderabad struggling with digital marketing, it’s time to partner with an expert digital marketing agency in Hyderabad, like KL Ads India Pvt Ltd.
KL Ads, the best digital marketing company in Hyderabad, provides customized solutions for SEO, social media, paid ads and reputation management. With proven success in handling big healthcare clients, especially in Hyderabad, KL Ads ensures maximum patient reach and engagement.
Want to improve your hospital’s digital presence? Contact KL Ads India Pvt Ltd today!